Learn how to use QR scan analytics to measure the real-world ROI of your print and outdoor marketing.
What QR Analytics Tells You
Every Photon QR scan logs: timestamp, city, device type (iOS/Android/Desktop), and browser. Over time you see which cities drive the most scans, whether weekends outperform weekdays, and whether your audience is mobile-first.
A/B Testing with Multiple QR Codes
Place different QR codes on different ad creatives — same destination, but separate codes. Compare scan rates to learn which design drives more engagement. Pro tip: use the QR label field to name each creative.
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